TOM's commercial

2017 Hatch Award MERIT AWARD winner.

Throughout the years, TOMS has been best known by its One-for-One promise: for every pair of shoes bought by the public, TOMS donates another pair of shoes to a person in need. Using this as a springboard, this TOMS commercial invites the audience to imagine the journey that that second pair of shoes goes through when on it’s way to the person in need. How does the second pair of shoes get to the person in need? Do they just get shipped out in a packaged box? Or do the shoes themselves go on a journey?